Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
The Paris 2024 Olympic Games are now underway. A spectacular opening ceremony on the Seine on Friday heralded the start of the XXXIII Olympiad. But the build up began long before that, as Paris 2024 was making headlines for Olympic design long before the sporting action began.
Sure, there's an argument that an Olympics logo should ideally be universal, and a lot of people are not going to get the relatively obscure reference. But I actually think the design is successful. It's strangeness makes it immediately recognisable. It gives the Games a softer face, and it's a delightfully subtle way to include a national reference and promote the host city without recourse to tired symbols or obvious colours.
I admit that the icons for some of the lesser known events are a little cryptic. The pictogram for goalball looks like Trivial Pursuit, and the design for climbing looks like origami in space. But the icons are also very striking, and it's refreshing to see a move away from the typical stick man approach.
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