Former UK prime minister Tony Blair has called for more taxes on junk food to tackle the UK's obesity crisis. This includes extending sugar taxes beyond just soft drinks, as well as taxing food that is high in salt and fat. Blair also called for restrictions on advertising unhealthy food.
. It is an estimate, and the change in the number of people who are overweight or obese linked to the advertising ban is unknown.
An alternative is to focus where advertising is permitted. For example, regulating billboards near schools so that they only show healthy messages may be a more effective solution. Both, however, are slightly subjective. The HFSS definition could include cheese and Greek yogurt and therefore might suggest that these foods receive anban. Whereas a fast-food meal with water and carrot sticks—although these may be the least popular meal option—can still be advertised.
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