Goosebumps are the result of tiny muscles flexing in the skin, making hair follicles rise up slightly.
You may be experiencing goosebumps more often than you think – and not necessarily where you are used to seeing them, new research suggests.
The findings indicate that when people are reporting their experiences, there can be a difference between what their body goes through, and what they are aware of. “People can have goosebumps and be unaware of it, especially if they form away from the forearm area most associated with the phenomenon. More than 600 people across three studies were asked to watch a range of positive video clips, including an America’s Got Talent audition and a heart-warming family advert, and press a button when they felt they had goosebumps.
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