The TripAdvisor reviews that you should always ignore when booking a holiday
allows any user to post a review on a hotel, even if they have no proof that they stayed there at all.only permits customers who have booked a night at an accommodation to leave feedback.
When previously asked about the issue of fake reviews, a TripAdvisor spokesperson told Sun Online Travel: "No one has more incentive than TripAdvisor to ensure the reliability of the content on our platform and we are proud of our industry leading efforts to fight review fraud., an industry first, revealing in detail how we prevent fake reviews from infiltrating our platform.
"Businesses who are caught engaging in fraudulent activity face severe penalties, from ranking drops in our popularity index to badges on their business listing. "Our fight against fake reviews never stops and we are constantly evolving our tactics to stay one step ahead of the fraudsters. "Our moderation tactics have proven results, and there is strength in numbers, which is why we continue to call for cross industry collaboration so other platforms like ours can join us in the fight towards greater transparency."
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