This article compares Aldi's premium own-label 'Specially Selected' range with Marks & Spencer products, focusing on their price and taste. The author conducts a taste test of fillet steaks and Wagyu Beef Burgers from both retailers, finding that Aldi offers better value for money.
Die-hard Marks and Spencer shoppers might not consider the store's products to be on par with Aldi 's. The cost difference is often significant, and while M&S has been making a splash with its budget 'Remarksable' range, it still ranks as one of the pricier options for many groceries.
We decided to compare some of its products with Aldi's premium own-label 'Specially Selected' range, which is currently outpacing other products in growth - a trend that's becoming common across the broader grocery market. Aldi suggests that customers are more inclined to splurge on pricier items - 'trading up' to premium own-label products like Wagyu steak, high-end cheese, ready meals, and brioche buns - as they swap dining out for eating in. It's also probable that some shoppers are choosing big-name brands less, especially if they've switched to Aldi from another store. So, how does 'Specially Selected', starting at 49p for its Steak Fajita Tortilla Chips, stack up against M&S? We embarked on a mission to find out. With Wagyu steaks unavailable in the Aldi stores we visited - perhaps another indication of their popularity - we chose fillet steaks from both retailers. At Aldi, a 28-day matured fillet steak weighing 170g costs £4.99, reports the Manchester Evening News . In contrast, at M&S, a 10-day matured fillet steak weighing 190g costs £8. This equates to £7.16 for the same size as Aldi's offering. Both were scrumptious, but it was the Aldi ones that really shone in terms of flavour and texture. The additional maturing time clearly makes a difference, enhancing the beef taste and tenderness. Aldi's Wagyu Beef Burgers, another favourite from their premium range, are priced at £3.49 for a 340g two-pack. The closest equivalent we found at M&S were the Fully Loaded Steak Burgers, costing £5 for a 380g pack, although they're included in a 3 for £12 deal
Aldi M&S Food Comparison Speciall Selected Taste Test
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