Asda has denied an allegation that the cameras at self-checkout tills use facial recognition technology.
Asda has fact-checked the reason why it uses cameras at its self-service cameras and how shoppers' images are used.
Asda's statement comes after a viral TikTok video in which a shopper accused the supermarket of using facial recognition technology in a bid to collect customer data for targeted ads, The Mirror reports. Although the self-checkout cameras scan faces, Asda says it does not use technology that collects, stores or compares "recognised' images.
However, 'traditional' CCTV which does record footage is used elsewhere in stores and its use is outlined on Asda's website.It adds: "ANPR Footage is held for approximately 120 days depending on the specific hardware in place for that site.
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