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We adhere to structured guidelines for sourcing information and linking to other resources, including medical journals and scientific studies. If you have any concerns about the accuracy or timeliness of our content, please reach out to our editors by e-mailinglately due to changing customer habits and other financial woes. But as some rival chains are seeing their popularity falter, customers have been flocking to Olive Garden in droves.exploring recent customer traffic trends at Olive Garden and some of the other brands operated by the Italian chain's parent company, Darden Restaurants.
The chain's impressive traffic trends have largely continued into 2024. The Placer.ai report revealed that Olive Garden's customer visits dropped by 5.5% in January due to the powerful winter storms that slammed the United States at the beginning of the year, spurring many consumers to stay at home instead of eating out. However, Olive Garden's traffic more than recovered in February 2024 as it saw a 3.
According to Placer.ai, this"suggests that this trend of late afternoon and early dinner visits is becoming the new normal." The foot traffic platform also suggested that Olive Garden and other Darden chains could further cash in on the early dining trend by offering more happy hours and late afternoon specials. Darden isto publish a new quarterly earnings report on March 21, which should provide fresh insight on whether Olive Garden has been able to maintain its recent success.
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