European Union regulators have accused social media company Meta Platforms of breaching the bloc’s new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them
FILE - European Commissioner for Europe fit for the Digital Age, Margrethe Vestager speaks during a media conference regarding the Digital Markets Act at EU headquarters in Brussels, on March 25, 2024. European Union regulators accused social media company Meta Platforms on Monday, July 1, 2024 of breaching the bloc's new digital competition rulebook by forcing Facebook and Instagram users to choose between seeing ads or paying to avoid them.
Meta's model doesn't allow users to exercise their right to “freely consent” to allowing their personal data from its various services, including Facebook, Instagram, Marketplace, WhatsApp, and Messenger, to be combined to target them with personalized online ads, the commission said. One of the DMA's goals is to rein in the power of Big Tech companies that have collected vast amounts of personal data on their users, giving them an edge on rivals competing in online ad or social media services. The commission indicated that in order for Meta to comply, it would like to see an option that doesn’t rely on a user’s full personal information being shared for advertising.
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