Eytys Spring 2025 Menswear collection, runway looks, beauty, models, and reviews.
Max Schiller’s current mood is reductionist and “locavore.” It’s present in the raw denim uniforms he created for Carsten Höller’s Brutalisten restaurant in Stockholm , and in a more nuanced way in the spring Eytys collection. Tired of the pervasive influence of “perfect” AI imagery, he had the lookbook shot without fanfare on an iPhone in the office and unretouched.
The origin of the leather racing jackets and “joyride” tops is as surprising as it is unexpected. Schiller went down a rabbit hole researching the Paris-Dakar Rally after learning on The Crown that Margaret Thatcher’s son Mark went missing in the Saharan desert during the 1982 race. This resulted in the addition of warm colors into a collection that was otherwise rooted in the reality of Swedish life, which is partly defined by seemingly endless winters.
“What I wanted to do this season—and for all the seasons to come, I think— is start in Stockholm and create from and for life in Stockholm. The fact that we’re supposed to do clothes for life in Ibiza, it’s not our lives. I wanted the collection to reflect how we live and how we dress in the months that are internationally known as spring/summer, but for us.” There’s a lot to unpack here, but it seems the brand has abandoned its fascination with “Eurotrash” .
Eytys debuted as a footwear brand, and Schiller made reference to that when he made a structured blazer out of a woven raffia usually used for shoes. This is an interesting, self-aware development that has the potential to yield results that play to Eytys’ strengths, which are leather and denim plus casual separates . While Schiller has flirted with being a capital-F fashion label, at core the brand delivers stylish pieces that make up a cool, citified uniform.
Spring 2025 Menswear Runway_Review Runway
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