Fortuna Dusseldorf is seeing remarkable results after introducing free tickets for their home games in Germany's second tier. With record attendance and increased revenue, the club has become a model of innovation, attracting new fans and revitalizing the relationship between the team and its city.
When Fortuna Dusseldorf host Hamburg in Germany ’s second tier on Sunday, there will be 52,000 spectators inside the stadium. They could have filled it more than twice over. There were 135,000 ticket applications. Because entry for this game is free. After trialling the concept for three games last season, with a total of 350,000 applications for those games, Fortuna have extended it to four this time around. And it could soon be coming to the Bundesliga.
'Obviously, in any change, any transformation that you are starting, you have criticism, you have many, many questions. Also, we didn't have all the answers.' Concerns were varied. One was how this would be received by those supporters already willing to pay. That worry has gone, only a fraction of the 20,000 supporters recently polled on the matter expressing any negative sentiment. 'That's important. We belong to our fans and members.
Football Germany Free Tickets Fan Engagement Revenue Growth
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