From Austin to London: SXSW festival expands to Europe in a landmark cultural event

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From Austin to London: SXSW festival expands to Europe in a landmark cultural event
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The renowned South by Southwest (SXSW) festival, known for celebrating creativity and technology, will launch in London in June 2025.

The renowned South by Southwest festival, known for its celebration of creativity and technology, is crossing the Atlantic to launch in London in June 2025.

Every year, SXSW brings together hundreds of thousands of creatives to discuss some of the most pressing issues of our time and showcase innovation in technology, science, music, and entertainment.Now, SXSW London will leverage London's position as a hub for the creative and technology sectors in Europe, with over 20 million individuals contributing to these industries across the continent.

SXSW London's Managing Director, Randel Bryan, highlighted the event's connection to Austin's legacy and its commitment to fostering meaningful connections and groundbreaking ideas."SXSW London will build on Austin's incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences, and ideas that can help shape the world," Bryan said.

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