One of the world's biggest fashion retailers said it was deeply concerned about conflict in Ukraine.
On Wednesday evening, H&M's Russian English-language website was unavailable for customers to place orders.According to recent figures, Russia is H&M's sixth-biggest market, accounting for about 4% of group sales in the fourth quarter of 2021.
The fashion giant has recently been expanding its presence in Russia, including opening shops under other brand names in its portfolio, Weekday and & Other Stories. Russian shoppers can usually also order clothes from the brands Monki and Cos online. The retailer currently has more than 150 stores in Russia, according to its 2020 annual report, which will all now be shuttered due to the conflict.
The firm said on Wednesday that shops in Ukraine had already been closed temporarily "due to the safety of customers and colleagues".
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