Discover how advertisers leverage placement-based targeting on YouTube's children-focused videos.
Authors: Tinhinane Medjkoune, Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG France; Oana Goga, LIX, CNRS, Inria, Ecole Polytechnique, Institut Polytechnique de Paris France; Juliette Senechal, Université de Lille, CRDP, DReDIS-IRJS France.
Table of Links Abstract and Introduction Abstract and Introduction Background Background Legislation on Advertising to Children Legislation on Advertising to Children Mechanisms for Targeting Children Mechanisms for Targeting Children Usage of Placement-Based Targeting Usage of Placement-Based Targeting Limitations Limitations Related Works Related Works Conclusion, Acknowledgements and References Conclusion, Acknowledgements and References Appendix Appendix 5 USAGE OF PLACEMENT-BASED TARGETING...
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