The rise and fall and rise of Mercedes-Benz’s ultra-luxury brand.
Back in early October 1997, there weren’t that many people who had heard of Maybach — and most of those who had heard of the brand likely hadn’t thought about it much. The nameplate founded by Wilhelm Maybach that had first graced a car in 1909 had lain dormant for decades; after a spell in the pre-war era building luxurious motorcars and a World War II spent building engines for Panzers and Tigers, the company was bought up by Mercedes parent Daimler-Benz in 1960 and soon faded into history.
Clearly, the Maybach badge has experienced a resurgence for the ages — and it all started in the fall of 1997. This is how the Maybach brand went from faded to famous over the course of less than 30 years.The 1997 Tokyo Motor Show saw the debut of the concepts that previewed the retro BMW Z8 and gave us our first look at Volkswagen’s now-legendary W12, but it also marked the return of the Maybach badge to a new vehicle for the first time in decades.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
'Thanks for the free Maybach dawg': Thief steals Maybach, Rolls-Royce by changing addressThere is a $20,000 reward for the return of each of the luxury vehicles.
Read more »
Forget The Real Mercedes-Maybach 6, This Stunning Replica Will Do Just FineWhile not quite as sleek as the original concept, this heavily-modified SL is still very impressive
Read more »
Forget Subtle, Japan’s Maybach S 580 Night Edition Goes All OutIf Mercedes gets more than 30 applications for the car, it will run a lottery to see who can buy one
Read more »
Thief Steals Maybach And Rolls-Royce After Duping Dealer’s Transport CompanyThe suspect hacked into a computer system, changed the delivery address, and is still on the run
Read more »
Maybach’s Take On The Mercedes SL Roadster Keeps Chrome Bits Under Cover In First Spy ShotsThe Maybach version of the SL made its spy debut more than two years after the original teaser
Read more »
A Thief Used Their Phone to Steal a Rolls-Royce Cullinan and Mercedes-Maybach GLS in FloridaA tech-savvy thief used little more than his phone to steal a Rolls-Royce Cullinan and a Mercedes-Maybach GLS 600 earlier this month in Florida.
Read more »