PH met with Alpine CEO Philippe Krief at Le Mans to discuss Alpenglow, the future of hydrogen and lightweight EVs
For the last seven years, Alpine has been hard at work reinventing itself as France’s premium performance car maker, one able to hold its own against the might of Porsche, Audi and in motion.
It’s fair to say Alpine isn’t having an easy time of it generally in motorsport at the moment. The firm’s new LMDh-based challenger has been off the pace in this year’s World Endurance Championship, and we all know the troubles the Formula 1 team is going through as rumours swirl concerning its future. Nevertheless, for Krief, racing is still critical to shaping Alpine’s image.
Moreover, there’s a real intent here to put the Hy4 into production. “We always do things to make it happen”, says Krief. “Alpenglow is important for styling research, it’s important for technology, but it’s important for the brand. It’s really important. By doing Alpenglow, we will show that we are able to play in the ground of the big guys.
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