Action films from country’s south have won audience favour while Bollywood has endured string of flops
India’s entertainment industry is banking on a solid line-up of local and Hollywood releases to drag it out of a blockbuster “famine” and get people back into cinemas after a series of flops. Indian box office takings have fallen 7 per cent to Rs89.5bn from January to October, compared with the same period in 2023, according to Ormax Media.
Following a series of titles for digital-only release, more Indian studios are focusing on theatrical releases. “For at least a couple of years, most of these platforms were saddled with dead snakes around their neck and massively overpaid for content,” said Jyoti Deshpande, Jio Studios chief and president of the media and content division at Ambani’s conglomerate Reliance Industries. “I think that correction has happened,” she added.
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