Jonathan Freger is cofounder and CTO of WebPurify, leading content moderation service. Read Jonathan Freger's full executive profile here.
When we think of content moderation, our minds go straight to social media, and for good reason. As far as online platforms go, social media tends to be the most reliant on user-generated content . From posts and shares to likes and the vintage (maybe even theNow, in the early stages of Web3, UGC reaches far beyond social media. Businesses across all industries have realized the value of allowing customers to personally engage with their brand and each other.
Whether you’re courting advertisers or consumers, the perception and reality of a safe, non-toxic community is the ultimate retention tool.Reddit’s successful IPO certainly makes the case for content moderation. The platform leverages thousands of volunteer community moderators and empowers them to remove problematic posts and comments from their community, ban spammers and other bad actors and even appoint other community moderators.
This volunteer-led approach is cost-effective while also being scalable. Volunteers are able to customize moderation for individual subcommittees that feels appropriate for those followers. Putting control in the hands of the users, versus top-down centralized edicts, may contribute to the platform’s “
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