This may be a Prime example of how to anger the U.S. Olympic and Paralympic Committee.
Prime Hydration – the sports beverage brand founded by social media personalities Logan Paul and KSI – is facing a federal lawsuit from the U.S. Olympic and Paralympic Committee, which is accusing the beverage company of trademark infringement.
The suit is seeking all of the profit that Prime Hydration brought in from products that had been infringing on Olympic trademarks,The specific beverage made in partnership with Durant, who is a member of the U.S. men’s basketball team competing in Paris, was described as “Team USA Kevin Durant Drink” as well as the “Kevin Durant Olympic Prime Drink,” per NBC News.
The suit stated that the Olympic Committee’s lawyer got in contact with Prime Hydration to ask the company to stop using the trademarks, but drinks were still shipped out to stores and featured on its LinkedIn account. Prime Hydration was founded by Paul and KSI – real name Olajide Olayinka Williams Olatunji – in 2022 and the beverage company has become a popular sports drink brand since then.
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