LORD ASHCROFT: A woman in one of my focus groups last week said that if she had nothing to go on but the leaflets, and if these had no party logos, she would probably vote Conservative.
Lord Ashcroft is an international businessman, author, philanthropist and pollster. His research is atA woman in one of my focus groups last week said that if she had nothing to go on but the leaflets that came through her door, and if these had no party logos, she would probably vote Conservative.
This is amply demonstrated in my latest poll, where we asked respondents what they thought of various policies – but only told half of them which manifesto they had been taken from. For example, support for a new Help to Buy scheme and scrapping stamp duty for first-time buyers up to £425,000 rises by 15 points when you take the Conservative Party's name off it, and raising the income tax threshold to £20,000 is 23 points higher when people don't know it comes from Reform UK.
Looking at those who say they are more likely than not to vote for a particular party, we find Labour well ahead on 43 per cent and Reform UK drawing level with the Tories on 18 per cent each. Fewer than three in ten anticipate more jobs, opportunity and prosperity or more manageable living costs. And fewer than one in six thinks there will be stricter immigration controls or a tougher approach to crime.
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