NBA League Pass launching in-app live betting in latest lean into sports gambling

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NBA League Pass launching in-app live betting in latest lean into sports gambling
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Living betting is coming to NBA League Pass.

NBA League Pass sign during the game between the New Orleans Pelicans and the Miami Heat at Smoothie King Center in New Orleans, LA.

NBA League Pass viewers will be able to opt-in to the platform’s betting view, which will feature point spreads, over-unders and moneyline odds. Bettors will be able to select picks on the app before being redirected to one of the online sportsbooks to place their wager. The initiative is powered by emBET, Sportradar’s over-the-top solution.

“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” Sportradar’s Patrick Mostboeck said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”Meet the actress who became the Dodgers' first-pitch sensation

Point spreads, over-unders and moneyline bets are the only types of wagers that will be available at the outset of the partnership, according to a joint press release from the NBA and Sportradar. “Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” NBA Executive Vice President of Media and Gaming Scott Kaufman-Ross said.

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