Fireman Sam: 'No stereotype problem' in show, says creator
Ex-firefighter Mr Jones, 74, began working on the idea for Fireman Sam - Sam Tan in Welsh - in the 1980s after he heard Mike Young on BBC Radio 2 talking about his cartoon project SuperTed."It is supposed to teach kids some small safety items. Someone doesn't join the fire service when they watch Fireman Sam.Mr Jones sold the programme, illustrated by Rob Lee from Cardiff, to Mattel in 2002.
Data shows that 5.2% of firefighters in England are women and 3.9% are from an ethnic minority background, according to the National Fire Chiefs Council. Meanwhile, the London Fire Brigade, using #FirefightingSexism in its campaign, tweeted that Penny Morris, a firefighting character in Fireman Sam, is"devalued".
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