Pret A Manger has reversed its earlier decision to double the price of its popular Club Pret monthly subscription for up to five coffees a day. The sandwich chain has confirmed that the subscription fee will remain at £5, a move welcomed by many of its loyal customers.
Pret A Manger has walked back on plans to double the cost of its £5 monthly subscription for up to five coffees a day, a move met with widespread relief from its customers. The sandwich chain sent out a message to its subscribers, confirming that the Club Pret monthly subscription fee will remain at £5. The announcement stated: 'At Pret, we believe in offering high-quality, organic coffee and barista-made drinks at fantastic value.
'With Club Pret, you'll continue to enjoy great savings on up to five barista-made drinks per day.' Pret had previously informed subscribers that their subscription would increase to £10 a month from March 31st, coinciding with the end of a 50 per cent off deal. This followed Pret's overhaul of its £360-a-year subscription in July last year, replacing it with a 50 per cent discount on up to five coffees a day for £10 a month. The decision to reverse the price hike was welcomed by many Club Pret members. One X user tagged the coffee shop and commented: 'Congratulations for keeping your membership fee at £5, whilst unhappy at the original changes, this goes a little way to mending that bridge!' The chain had also previously removed a 20 per cent discount on food for subscribers, citing discomfort with the dual pricing system. Pret A Manger has axed plans to double their current £5 monthly subscription for up to five coffees a day. Under the previous deal, Club Pret membership offered up to five barista-made drinks daily for a monthly fee of £30. Launched at the height of the pandemic in September 2020, it aimed to lure customers working from home back into their stores. In March last year, the chain implemented measures to prevent Club Pret subscribers from sharing free drinks with others, as some were exploiting loopholes in the system.This announcement comes amidst rising global coffee bean prices, which reached an all-time high of $4,300 (£3,356) a tonne last week. Factors contributing to the price surge include poor harvests in major coffee-producing regions like Brazil and Vietnam, geopolitical conflicts, and supply chain disruptions. There are also concerns about dwindling stocks in Brazil, which provides nearly half of the world's Arabica beans, the preferred type for coffee shop chains. As of April 2024, Pret A Manger had 498 stores in the UK, with 291 located in London. Sheffield welcomed a new store in November last year, following the closure of a previous store in the city centre in 2020. The chain has also expanded its reach into Africa, opening a new store in Johannesburg
Business Pret A Manger Club Pret Subscription Fee Coffee Price Increase Reversal Customer Response
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Itsu Founder Bets on Asian Cuisine to Surpass Pret A MangerJulian Metcalfe, founder of Itsu, predicts his Asian-inspired food business will be bigger than Pret A Manger within five years, driven by health-conscious consumer demand and international expansion. He highlights Itsu's affordable, nutritious offerings as a key differentiator compared to Pret's higher prices. Metcalfe aims to triple Itsu's UK store count and expand globally through franchise partnerships.
Read more »
Pret A Manger Reverses Coffee Subscription Price HikePret A Manger has backtracked on its plan to double the monthly cost of its Club Pret coffee subscription, keeping the fee at £5 per month. This decision comes after customer outcry and soaring coffee bean prices.
Read more »
Pret confirms major change to its monthly coffee subscription in huge U-turnPret A Manger just announced another big change to its Club Pret coffee subscription and it's all to do with the current £5 price.
Read more »
King Charles praises 'important' new programme driving up allergy awareness in schools in memory of...The Natasha Allergy Research Foundation - set up in memory of Natasha Ednan-Laperouse, 15, who died after eating a Pret a Manger baguette containing sesame - has created the programme.
Read more »
King Charles praises 'important' new programme driving up allergy awareness in schools in memory of...The Natasha Allergy Research Foundation - set up in memory of Natasha Ednan-Laperouse, 15, who died after eating a Pret a Manger baguette containing sesame - has created the programme.
Read more »
Free Croissants for National Croissant Day at Manchester's PretManchester Pret café giving away hundreds of free croissants on January 30th to celebrate National Croissant Day.
Read more »