Supermarket giant Sainsbury's has finally released their Christmas TV advert for 2024, and it features two old friends who are back together for the festive season.
It introduces a charming narrative featuring two beloved characters joining forces in a seasonal adventure that showcases the retailer's array of delightful Christmas offerings.
Drawing inspiration from the classic Roald Dahl story, Sophie and the BFG embark on a fantastic culinary quest, giving a whimsical touch to the holiday spirit. They begin their mission with a focus on flavour, selecting only the freshest goods supplied by Sainsbury's trusted partners, their shopping list boasting items like succulent salmon, crisp Brussels sprouts and rich Stilton cheese.
The narrative rounds off with Sophie and the BFG exchanging Christmas greetings, while a voice-over can be heard saying: "Want to go big this Christmas? Ask Sainsbury's. Good Food for all of us." Emma Bisley, Head of Campaigns at Sainsbury's, shared her enthusiasm for the retailer's heartwarming Christmas advert: "The festive season is about making wonderful memories, and we're here to help our customers create a truly unforgettable Christmas with family and friends, especially when it comes to food.
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