Ahead of her London Fashion Week debut, Sinéad O’Dwyer talks about her inclusive approach to clothing design, casting disabled models, and why the luxury fashion industry is detrimental to self-love
“When luxury fashion completely excludes the majority of people, I think it has a really big mental health impact. Through my own realisation that I really struggled with body dysmorphia and eating disorders myself, I understood that a really powerful aspect of that was access to garments that make you feel like you're part of luxury fashion.
“When luxury fashion completely excludes the majority of people, I think it has a really big mental health impact” – Sinéad O’Dywer “Often when garments are made for fat bodies, or bodies with big boobs, it’s either super hourglass, super bumpy, or like a tent, erasing the curve. For me, it’s about creating a really strong silhouette. I often reference shirting and tailoring that I feel usually isn’t available, especially for a really big bust. I’m not erasing the bust, not erasing the bum or the thighs – instead, I create space within the pattern for them.
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