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to entice price-wary customers who've been eating out less, and Taco Bell was the latest to jump on the trend withThe meal box officially hit menus on June 27 and will stick around through September. It comes with a Chalupa Supreme , a Beefy 5-Layer Burrito , a Double Stacked Taco , chips and nacho cheese sauce , and a medium drink.
"With the launch of the $7 Luxe Cravings Box, we're giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan-favorite, full-sized menu items," Taylor Montgomery, chief marketing officer at Taco Bell North America, said in a statement.Taco Bell says the $7 deal is 55% cheaper than what it would cost customers to order the items separately.
That's not to say that every Taco Bell is charging more than the advertised price for the new $7 Luxe Cravings Box. Many customerstheir local stores are honoring the $7 price, and the meal costs exactly $7 at my local store in central New Jersey as well. The press release announcing the new meal deal also included a disclaimer that the actual price could vary.
Still, many customers were miffed to see that the value offer costs more in some areas than what they were led to believe."It's so absurd that they can advertise it as a $7 box on the app and then you go to order it and it's NOT $7 dollars!" a Redditor"Our ultimate goal with the $7 Luxe Cravings Box is to allow our fans to enjoy their favorites without having to compromise on quantity, craveability or price.
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