TUI CEO Sebastian Ebel expressed concerns that rising costs in Majorca and the Balearic Islands are making them unaffordable for families, potentially driving them to seek cheaper destinations like Bulgaria. Ebel's comments come amidst rising prices in the region, which the Balearic tourism ministry attributes to a shift towards quality tourism. This follows anti-tourism protests in 2024 where residents raised concerns about the impact of mass tourism on infrastructure, the environment, and house prices.
The CEO of TUI has warned that Majorca and the Balearic Islands are becoming too expensive for families and that they may seek alternative destinations for their summer holidays.
He said that families will be looking for cheaper alternatives to the islands, such as Bulgaria, which he described as a “serious alternative” this 2025 season. According to Majorca Daily Bulletin, the Balearics tourism ministry is “relaxed” about the statements, particularly as rising prices reflect a push to focus on quality tourism rather than quantity.
The TUI CEO stated in May last year that Majorca and the Balearics had “reached their capacity for growth”.
Tourism Balearic Islands Majorca Bulgaria Rising Costs
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