Unhealthy foods cannot be shown online or before 9pm under new rules to cut childhood obesity
Unhealthy versions of breakfast cereals including muesli, porridge oats and granola will be included in a UK junk food advertising ban from next year. Pitta bread snacks, rice cakes, tea and coffee with added sugar also fall within the regulations that prevent unhealthy food being advertised online or before 9pm on TV. The UK government wants to reduce children’s exposure to foods high in fat, sugar or salt to tackle obesity-related diseases such as diabetes. Ministers said that 7.
NHS England national medical director professor Sir Stephen Powis said this level of childhood obesity was “also storing up problems for a future NHS which already spends billions dealing with the issue”. Marketing executives have questioned how effective the ban will prove, while warning it will also take away crucial advertising revenues for media groups.
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