Companies like The Vitamin Shoppe are leaning more into protein and other supplements as more Americans take GLP-1 weight loss drugs.
The Vitamin Shoppe is offering what it calls "nutritional support" for GLP-1 users with products like protein supplements, multivitamins, fiber and probiotics.
The company in early May launched "Whole Health Rx," a telehealth service that includes access to compounded and branded GLP-1 weight loss drugs like Wegovy and Ozempic., an annual study of 2,000 Americans that provides insight into top consumer trends in the nutritional supplements industry.
Wright told CNBC's Squawk on the Street on Tuesday morning that the growth in weight loss products is a welcome catalyst after consumers pulled back on vitamin and supplement spending following the pandemic.The company has been pushing more into protein supplements, multivitamins, fiber and probiotics through its "GLP-1 Nutritional Support" program. The Vitamin Shoppe reported a 10% sales bump in ready-to-drink protein beverages in 2023 versus the prior year.
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