Are you ready for some football? How about some fútbol? Why not both? Luckily for Fox, it has the media rights to the FIFAWorldCup and NFL, which are both in action over the weekend. Bill_Shea19 has more on this week's 'Sports on TV':
If Sunday’s final did go extraordinarily long and led directly into live NFL game coverage, or into it after an abridged pregame show, it could actually boost the NFL total. Live sports lead-ins are powerful eyeball boosters for networks.
France’s 2-1 win over England on Saturday — a soccer rivalry atop centuries of co-mingled geopolitical history — averaged 8.85 million U.S. viewers on Fox and 3.1 million on NBC-owned Spanish-language channel Telemundo, for a total of nearly 12 million.
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