Sportsbooks expect increased betting on numerous women’s sports, including the U.S. women's Olympic basketball and soccer teams this summer.
Indiana Fever guard Caitlin Clark in the second half of a WNBA basketball game, Tuesday, May 14, 2024, in Uncasville, Conn. Tuesday with the WNBA’s Indiana Fever, helped generate record-breaking levels of viewership and wagering on the NCAA women’s basketball tournament, and money is pouring in from gamblers eager to bet on her pro career.
“There’s a great opportunity for it right now, so why not throw gasoline on the fire?” asked Meghan Chayka, cofounder of the hockey analytics firm Stathletes. “Not just March Madness; it’s all-calendar. It’s an obvious way to diversify your fan base.” DraftKings took 3 1/2 times more bets on this year’s women’s college basketball tournament than in the year before, and nearly four times as much total money was wagered on the games. At BetMGM, the amount of money bet on WNBA futures, predicting things like the eventual champion or most valuable player, is up 175% this year.
She was one of numerous panelists at the recent SBC Summit North America conference who predicted 2024 will be a record-breaking year for women’s sports in many aspects, including popularity, TV viewership and betting activity. Although she is tied for third in terms of betting odds to be this season’s most valuable player, Clark is the runaway choice of bettors, according to BetMGM, the official odds provider for The Associated Press. They say 68.1% of total bets and 74.5% of all the money wagered on the MVP is coming in on Clark at +1000 odds. That means a $100 bet would win $1,000.
Jennifer Matthews, a FanDuel vice president, said one of the most watched and bet-on Olympic events is the women’s hockey final. And during last year’s Women’s World Cup soccer tournament, FanDuel ran a promotion with a female-owned coffee roaster aimed at helping viewers stay awake in the middle of the night to watch live matches on the other side of the globe.
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